As many as 62% of 18-25 year olds find it difficult to access work due to information asymmetry. They are often unsure of their competences and do not fully know what they would like and could do.*

Design process

The primary focus was ensuring the app's core functionality addressed the real needs of its target users and offered a viable solution before progressing to full-scale development.

Analysis

The primary focus was ensuring the app's core functionality addressed the real needs of its target users and offered a viable solution before progressing to full-scale development.

• Deep understanding of the target audience with their needs and pain points.
  
• Product as a service — a strategic analysis of the future evolution.
  
• Analysing recruitment processes and mapping them into user pathways.
  
• Understanding AI-based models and their impact to the app flow.
  
• Understanding the relationship between current education pathways and the professions of the future.
  

Synthesis

The core functionality of the solution was designed based on the gathered data and the insights from the users needs, business requirements and a technological feasibility. The role of the app is to guide the ent user and gather all necessary data, through interactive conversation and comprehensive reports, to provide invaluable insights into users' strengths and weaknesses, CV optimisation strategies, required skills, and relevant educational opportunities.

Delivery

• User personas with definition of the needs and pain points.
  
• Definition of the core functionalities and the Information Architecture of the solution.
  
• User flows that represents system behaviour and a response for the taken actions.
  
• Hi-fidelity wireframes.
  
• Gamification strategy to increase user engagement and motivation in the career advisory process.
  

The rapid growth of Jobbli, was noticed by media and experts. Find out, what they said.